Time-honored brand is not only a kind of characteristic trade brand, but also the treasure of national traditional culture。In recent years, many time-honored brands have actively expanded their brand influence through continuous innovation, and many "network red" time-honored brands have "turned red" overseas and gained a group of overseas fans。However, it is not smooth sailing for time-honored enterprises to expand overseas markets. In this regard, Shanghai Customs actively docking enterprises, strengthening policy interpretation, strengthening supervision and optimizing services, solving difficulties for enterprises, and helping time-honored enterprises to go abroad。
As summer approaches, temperatures climb and sales of cold drinks are booming。Bright cold drinks and White Rabbit milk candy, peanut nougat cross-border cooperation, launched a series of new cold drinks, in preparation for export, but encountered a new situation。The export of cold beverage products needs to meet the safety requirements of the Food and Drug Administration of the importing country and the Ministry of Agriculture related imported dairy products, Shanghai Customs understands the needs of enterprises, the first time to extend a helping hand, provide relevant information, and answer the policy in detail。When peanut nougat products are exported, some export destination countries need to have non-GMO requirements。After understanding the situation, Fengxian customs docking enterprises at the first time, guiding enterprises to send samples before export, issuing relevant certificates after passing the test, and quickly releasing similar products, improving the customs clearance efficiency。
Compared with the bright brand cold drink in recent years began to "test the water" overseas, the time-brand Meijia net toothpaste "overseas" history is much longer, as China's first toothpaste manufacturer, Meijia net from the 1960s began to export overseas, from the Chinese time-brand to become the old brand loved by foreign users。However, the road to the sea is not smooth, in 2019, the importing country will be the shelf life of toothpaste from three years to two years, if not timely adjustment of the corresponding technical specifications, exports will face stagnation。The company adjusted the production line in time and obtained the AEO qualification, ensuring the smooth export of the United States and Canada clean toothpaste。Chen Wenjun, chief of the Customs Supervision Section of the station, introduced: "Make AEO qualification a golden sign for enterprise exports, not only make exports more convenient, but also make the United States and Canada enjoy VIP treatment in the importing country.。Today, the United States and Canada net toothpaste has been exported to Europe, Africa, the Americas, Oceania and other more than 40 countries and regions。
At present, there are 180 state-recognized time-honored brands in Shanghai, 42 time-honored brands in Shanghai, of which more than half of time-honored enterprises are exploring overseas markets, adhering to quality, adhering to innovation, and constantly expanding brand influence, which is conducive to strengthening the internal cycle and helping to enlarge the external cycle。Shanghai Customs is earnestly carrying out the study and education of the Party history, combined with the practical activities of "I do practical things for the masses", to give precise policies and escort for the export of time-honored enterprises, and constantly improve the sense of gain and satisfaction of enterprises。